{"id":40132,"date":"2023-04-12T18:28:32","date_gmt":"2023-04-12T22:28:32","guid":{"rendered":"http:\/\/angry.net\/blog2\/?p=40132"},"modified":"2023-04-12T18:35:47","modified_gmt":"2023-04-12T22:35:47","slug":"thanks-to-the-budweiser-marketing-department-bud-light-is-now-known-as-thud-light","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=40132","title":{"rendered":"Thanks to the Budweiser marketing department, Bud Light is now known as Thud Light"},"content":{"rendered":"

Good day all. The fallout from the Bud Light transgender campaign continues to increase. Sales of Bud Light have pretty much collapsed, with the only people still buying any being those who don\u2019t know about the campaign. Once they do, they also are ending any further purchases.<\/p>\n

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Everything indicates that it isn\u2019t going to get any better. This fiasco is topping the previous bad idea that pretty much sank Schlitz<\/a> as the top brand in America. Here are the details from Fox Business News<\/b><\/a>:<\/p>\n

Bud Light suffered a bloodbath this past weekend. <\/b><\/p>\n

Consumers nationwide revolted against the nation’s top-selling beer brand<\/a> after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country. <\/b><\/p>\n

“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar<\/a> in Barnhart, Missouri, told FOX Business. <\/b><\/p>\n

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.” <\/b><\/p>\n

As I mentioned in my post, Budweiser demoted to the \u201cBeer of Queens<\/a>, the target audience for this advertising campaign don\u2019t drink Bud Light. Now, thanks to the moron in the Anheuser-Busch marketing department, no one else is drinking it either.<\/p>\n

Jeff Fitter, owner of Case & Bucks <\/b>in Barnhart, Missouri<\/b> witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers<\/a> this week.\u00a0<\/b><\/p>\n

Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.<\/b><\/p>\n

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Similar stories are found around the country. <\/b><\/p>\n

Bud Light normally outsells rival products Miller Lite and Coors Light 25 to 1 at Braintree Brewhouse in Massachusetts, a sprawling sports bar just outside Boston.\u00a0Eighty percent of Bud Light drinkers ordered something else this week, Brewhouse owner Alex Kesaris said \u2014 while the 20% who did order Bud Light “weren\u2019t on social media and hadn\u2019t heard yet” about its new transgender pitch person.\u00a0 <\/b><\/p>\n

\u201cThey didn\u2019t order it again,” he said, after other patrons told them about the Bud Light marketing misfire.<\/b><\/p>\n

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An aside. I\u2019m probably about an hour away from the Brewhouse, however I\u2019m not a bar hopper. (I also don\u2019t drink and drive) Most of the bars where Anger Central is located are aimed more towards a more discerning clientele. Even when I do visit a bar, Budweiser is not something I would order unless I needed to strip some paint.<\/p>\n

I do know the distribution companies in the area and there is a Budweiser plant nearby that I have visited. (Which was the last time I ever sampled anything made by Budweiser) The collapse of sales is nationwide, including places where Bud sponsors events.<\/p>\n

Bud Light’s decision to dive into the culture wars was a “bad decision” that defied “virtually every rule in building brands and marketing,” a national beer-industry analyst told FOX Business. <\/b><\/p>\n

He cited a nightmare scenario for Bud Light sales reps in Texas, where the brand has for years has sponsored a large weekly dart league with 100-plus players each Thursday night. The bar typically sells though three kegs of Bud Light at the event \u2014 a total of 495 12-ounce pours.\u00a0 <\/b><\/p>\n

Would you care to guess how much they\u2019ve sold since this fiasco began?<\/p>\n

The bar sold only four 12-ounce Bud Light bottles this week, as the dart players held a mass protest against their league sponsor.\u00a0 <\/b><\/p>\n

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The Fox Business story lists one disaster after another for Budweiser. It\u2019s being compared to the epic failure of the 1977 Schlitz marketing campaign that became known as the \u201cDrink Schlitz or I\u2019ll kill you\u201d campaign. Schlitz was seeing their market share drop and decided to bring in \u201cMarketing experts\u201d who came up with a new campaign. It backfired so badly that Schlitz sales cratered and the company itself went out of business in 1999. Below is an example of their TV ads<\/p>\n