{"id":40205,"date":"2023-04-23T08:31:46","date_gmt":"2023-04-23T12:31:46","guid":{"rendered":"http:\/\/angry.net\/blog2\/?p=40205"},"modified":"2023-04-23T08:31:46","modified_gmt":"2023-04-23T12:31:46","slug":"budweiser-vp-that-sank-bud-light-now-on-leave-of-absence","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=40205","title":{"rendered":"Budweiser VP that sank Bud Light now on Leave of Absence"},"content":{"rendered":"

Good day all. The creator of the disaster that is the Bud Light Year of the Tranny marketing campaign is now on a \u201cLeave of Absence\u201d from her position. Alissa Heinerscheid has been replaced as the Vice President of global marketing.<\/p>\n

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I\u2019ve written about the massively epic failure of this campaign as have pretty much everyone on Earth. The short version is that Heinerscheid decided to use a guy in a dress, Dylan Mulvaney for their \u201cYear of the Woman\u201d advertising campaign. To say that this was a bad idea would not be an understatement. To date, Anheuser-Busch has lost between $5-$10 billion dollars in sales and market capitalization since this debacle began. Now Anheuser-Busch appears to have taken the first steps in terminating Alissa Heinerscheid. Here are some of the details from the Post Millennial<\/b><\/a>:<\/p>\n

The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on. <\/b><\/p>\n

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Ad Age reports that “Alissa Heinerscheid,\u00a0marketing VP for the brand since June 2022<\/a>, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.” <\/b><\/p>\n

I suspect that Mr. Allen is going to be doing a great deal of \u201cClean up on aisle three!\u201d for the next few months. This fiasco is going to be used as an example of “what not to do” in business schools for decades to come.<\/p>\n

In an interview on the\u00a0Make Yourself At Home<\/a>\u00a0podcast from March 23rd,\u00a0Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers\u2026 then there will be no\u00a0Bud Light,”\u00a0<\/a>which led to the controversial partnership with trans TikToker Dylan Mulvaney. <\/b><\/p>\n

First, regarding there being no Bud Light, that won\u2019t be any great loss. They\u2019ll just have to find another way to dispose of all the urine the Clydesdale’s produce. Second, what in the name of good beer not sold by Anheuser-Busch possessed Heinerscheid to think putting a mentally ill man in a dress on a can of beer was going to bring in more consumers? Isn\u2019t the first thing they teach you in marketing school is to know your customers and don\u2019t piss them off?<\/p>\n

Heinerscheid also\u00a0recently suggested that the brand she represents should distance itself from its “fratty” past, despite having participated in frat culture herself as a young woman<\/a>.<\/strong><\/p>\n

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I followed the link to the other Post Millennial story and it goes into the details of Ms. Heinerscheid\u2019s days at Harvard. Pictures were posted of here from something called the “Isis Senior Reverse Initiation Scavenger Hunt.” Basically she was bombed boiled and baked, much as any 20 year old would be at a collage party. As for the Isis Club?<\/p>\n

The Isis Club was established at Harvard in 2000 to “provide a positive environment and social network for women to flourish.” An article in the university newspaper around the time the photos of Heinerscheid were taken, however, described the scene of the club’s gatherings as a “haven of inebriated ditzes.” <\/b><\/p>\n

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Well, I guess that she must have missed the class on \u201cHow not to piss of your customers\u201d due to a massive hangover. She\u2019s also coming across as yet another A.W.F.U.L. (Angry White Female Urban Liberal) who has all the tolerance for views that don\u2019t align with hers we\u2019ve come to expect from people of her…mindset.<\/p>\n

The targeting of young people and the endorsement of Mulvaney, who larps as a young girl on TikTok, led to a powerful boycott of Budweiser products. <\/b><\/p>\n

It wasn\u2019t just Bud Light drinkers who saw this and stopped drinking the beer, it\u2019s effecting the entire product line.<\/p>\n

Kid Rock, John Rich, Travis Tritt and others have pulled their support for the embattled beer brand. <\/b><\/p>\n

There is a boycott of Bud Light and I gather it\u2019s spreading out to other brands under Anheuser-Busch. Kid Rick mad his displeasure known rather graphically. He machine-gunned a few cases of Bud Light. Putting Alissa Heinerscheid pasture, so to speak is not unexpected. It should have happened a couple of weeks ago when this fiasco exploded like a can of beer left in the sun on a hot summer day in Arizona.<\/p>\n

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I expect her formal termination will be announced in the next few weeks. People at her level are generally not walked out the door with a box full of their possessions. One thing I think we can be certain about, her career in marketing is over. The Dylan Mulvaney disaster will rank right up there with the Schlitz \u201cDrink Schlitz or we\u2019ll kill you\u201d campaign. No one will hire anyone who was involved in this multi-billion dollar disaster.<\/p>\n

Thatisall<\/p>\n\"1\"2\"3\"4\"5 (2<\/strong> votes, average: 5.00<\/strong> out of 5)
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