{"id":40232,"date":"2023-04-24T18:55:30","date_gmt":"2023-04-24T22:55:30","guid":{"rendered":"http:\/\/angry.net\/blog2\/?p=40232"},"modified":"2023-04-24T18:55:30","modified_gmt":"2023-04-24T22:55:30","slug":"and-another-anheuser-busch-marketing-executive-is-on-a-leave-of-absence","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=40232","title":{"rendered":"And another Anheuser-Busch marketing executive is on a leave of absence"},"content":{"rendered":"<p>Good day all. It looks like Anheuser-Busch is trying, very belatedly, to staunch the bleeding from the worst marketing campaign since the Schlitz \u201cDrink Schlitz or we will kill you\u201d fiasco.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8832\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid-263x300.jpg?resize=263%2C300\" alt=\"\" width=\"263\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid.jpg?resize=263%2C300&amp;ssl=1 263w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid.jpg?resize=131%2C150&amp;ssl=1 131w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid.jpg?resize=400%2C454&amp;ssl=1 400w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2012\/08\/The-Stupid.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>Over the weekend, Bud Light\u2019s marketing vice president, Alissa Heinerscheid went on a \u201cLeave of absence.\u201d Basically, they are working on terminating her woke butt for costing the company billions of dollars. Now another shoe has dropped. <a href=\"https:\/\/www.foxnews.com\/media\/second-anheuser-busch-marketing-executive-leave-dylan-mulvaney-controversy\" target=\"_blank\" rel=\"noopener\"><b>Here are the details from Fox News<\/b><\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><b>A <a href=\"https:\/\/www.foxnews.com\/media\/bud-lights-woke-marketing-exec-roasted-company-loses-billions-partnership-trans-influencer\" target=\"_blank\" rel=\"noopener\">second Anheuser-Busch marketing executive<\/a> has taken a leave of absence in the wake of the controversy surrounding its partnership with transgender influencer Dylan Mulvaney. <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/bf\/8f\/c4\/bf8fc42efb5aae0bf155e0e61c3d61b0.jpg?resize=350%2C394&#038;ssl=1\" width=\"350\" height=\"394\" \/><\/p>\n<p><b>Daniel Blake, who oversees marketing for Anheuser-Busch\u2019s mainstream brands, is also being placed on leave. Over the weekend, news broke that Bud Light\u2018s marketing VP, Alissa Heinerscheid, had taken a leave of absence amid the backlash to the Mulvaney fallout and a widespread boycott from Bud Light drinkers.\u00a0 <\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Well...................Bye.&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PVrEwCa8nSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"padding-left: 40px;\"><b>Todd Allen, most recently global vice president of Budweiser, is slated to take over Heinerscheid\u2019s role, but the company has not announced a replacement for Blake.\u00a0<\/b><\/p>\n<p>I can\u2019t say I\u2019m surprised, and I fully expect more people suddenly Going on a \u201cLeave of Absence\u201d that they aren\u2019t likely to return from. From what I\u2019ve been seeing, reading and hearing. Sales of Bud Light have all but stopped and it\u2019s beginning to look like other brands are getting hit by the boycott as well.<\/p>\n<p>It\u2019s going to take a lot for Anheuser-Busch to recover from this mess. While the company has a huge footprint, without question the Fall of Schlitz is in the minds of everyone at the C level of both Anheuser-Busch and InBev. While getting rid of the people who came up with this disaster of a campaign or approved it will be a good start, it\u2019s going to take a lot more to turn things around. Meanwhile, <a href=\"https:\/\/www.yuengling.com\/\" target=\"_blank\" rel=\"noopener\">Yuengling is doing very well<\/a> at Budweiser\u2019s expense. I won\u2019t say \u201cStick the fork in, Bud\u2019s done\u201d but it isn\u2019t an impossibility.<\/p>\n<p>Thatisall<\/p>\n<span id=\"post-ratings-40232\" class=\"post-ratings\" data-nonce=\"991b9a7fe8\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40232_1\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"1 Star\" title=\"1 Star\" onmouseover=\"current_rating(40232, 1, '1 Star');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40232_2\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"2 Stars\" title=\"2 Stars\" onmouseover=\"current_rating(40232, 2, '2 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40232_3\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"3 Stars\" title=\"3 Stars\" onmouseover=\"current_rating(40232, 3, '3 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40232_4\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"4 Stars\" title=\"4 Stars\" onmouseover=\"current_rating(40232, 4, '4 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40232_5\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"5 Stars\" title=\"5 Stars\" onmouseover=\"current_rating(40232, 5, '5 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/> (<strong>2<\/strong> votes, average: <strong>5.00<\/strong> out of 5)<br \/><span class=\"post-ratings-text\" id=\"ratings_40232_text\"><\/span><\/span><span id=\"post-ratings-40232-loading\" class=\"post-ratings-loading\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/loading.gif?resize=16%2C16&#038;ssl=1\" width=\"16\" height=\"16\" class=\"post-ratings-image\" \/>Loading...<\/span>\n<p><i><b>~The Angry Webmaster~<\/b><\/i><\/p>\n<p><script type=\"text\/javascript\">\namzn_assoc_placement = \"adunit0\";\namzn_assoc_search_bar = \"true\";\namzn_assoc_tracking_id = \"angersentral\";\namzn_assoc_search_bar_position = \"top\";\namzn_assoc_ad_mode = \"search\";\namzn_assoc_ad_type = \"smart\";\namzn_assoc_marketplace = \"amazon\";\namzn_assoc_region = \"US\";\namzn_assoc_title = \"Shop Related Products\";\namzn_assoc_default_search_phrase = \"Yuengling\";\namzn_assoc_default_category = \"All\";\namzn_assoc_linkid = \"71eb313659853c69d6f5b6ba209f4ea4\";\namzn_assoc_rows = \"2\";\n<\/script><br \/>\n<script src=\"\/\/z-na.amazon-adsystem.com\/widgets\/onejs?MarketPlace=US\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good day all. It looks like Anheuser-Busch is trying, very belatedly, to staunch the bleeding from the worst marketing campaign since the Schlitz \u201cDrink Schlitz or we will kill you\u201d fiasco.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[176,135,100,71,315,115,219],"tags":[11,1335,1334,94,125,222,15,413,21,110,34],"class_list":["post-40232","post","type-post","status-publish","format-standard","hentry","category-economy","category-just-desserts","category-moonbat","category-news-of-the-day","category-precious-snowflakes","category-stupidity-crime","category-the-good-idea-fairy","tag-america","tag-beer-of-queens","tag-budwieser","tag-chump-of-the-week","tag-epic-fail","tag-good-idea-fairy","tag-incompetence","tag-progressives","tag-scams","tag-scoamf","tag-stupidity"],"views":333,"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":40176,"url":"https:\/\/angry.net\/blog2\/?p=40176","url_meta":{"origin":40232,"position":0},"title":"Anheuser-Busch is still trying to dig out from under the Bud Light fiasco","author":"Angry Webmaster","date":"April 18, 2023","format":false,"excerpt":"Good day all. The fall out continues for Anheuser-Busch as they try to staunch the bleeding caused by making a man their \u201cGirl of the year.\u201d To date, sales of Bud Light have all but collapsed. The CEO of Anheuser-Busch released a statement on Friday that was as flat and\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies-300x196.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40151,"url":"https:\/\/angry.net\/blog2\/?p=40151","url_meta":{"origin":40232,"position":1},"title":"Anheuser-Busch responds to the Bud Light fiasco. It doesn\u2019t help","author":"Angry Webmaster","date":"April 17, 2023","format":false,"excerpt":"Good day all. It\u2019s been a little over a week since the Woke idiots in the Anheuser-Busch marketing department released the worst ad campaign since the \u201cDrink Schlitz or we\u2019ll kill you\u201d campaign. Since then sales of Bud Light have collapsed and Anheuser-Busch has lost around $7 billion dollars in\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies-300x196.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40205,"url":"https:\/\/angry.net\/blog2\/?p=40205","url_meta":{"origin":40232,"position":2},"title":"Budweiser VP that sank Bud Light now on Leave of Absence","author":"Angry Webmaster","date":"April 23, 2023","format":false,"excerpt":"Good day all. The creator of the disaster that is the Bud Light Year of the Tranny marketing campaign is now on a \u201cLeave of Absence\u201d from her position. Alissa Heinerscheid has been replaced as the Vice President of global marketing. I\u2019ve written about the massively epic failure of this\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/d1\/5c\/37\/d15c37640c8fc05e03c5acc6c678bece.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40952,"url":"https:\/\/angry.net\/blog2\/?p=40952","url_meta":{"origin":40232,"position":3},"title":"And now the layoffs hit Budweiser","author":"Angry Webmaster","date":"August 2, 2023","format":false,"excerpt":"Good day all. The proverbial shoe has dropped on AB InBev and Transheuser-Busch. Thanks to the incredibly bad, damn awful, unbelievably stupid ad campaign naming some mentally ill man in a dress as the model for the \u201cYear of the woman, sales of Bud Light, and other AB InBev brands\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40760,"url":"https:\/\/angry.net\/blog2\/?p=40760","url_meta":{"origin":40232,"position":4},"title":"Transheuser-Busch starting to reduce production","author":"Angry Webmaster","date":"July 12, 2023","format":false,"excerpt":"Good day all. Sales of Bud Light and other Transheuser-Busch products have essentially collapsed to the point that Transheuser-Busch is reduced to paying people to take their products off the shelves. The boycott has now started a chain reaction as production lines shut down. With sales down 20-30 percent from\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":41317,"url":"https:\/\/angry.net\/blog2\/?p=41317","url_meta":{"origin":40232,"position":5},"title":"Former Transheuser-Busch employees whine about Management cowardice","author":"Angry Webmaster","date":"October 1, 2023","format":false,"excerpt":"Good day all, It\u2019s been a while since I last wrote about the marketing debacle that is Transheuser-Busch and Bud Light. Without question, InBev AB and Transheuser-Busch were hoping that things were dying down a bit. Well some former employees have managed to murder that hope. I won\u2019t bother going\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/e0\/30\/a5\/e030a591a23d48eae08efb4554fc3fb5.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40232"}],"version-history":[{"count":2,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40232\/revisions"}],"predecessor-version":[{"id":40234,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40232\/revisions\/40234"}],"wp:attachment":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}