{"id":40663,"date":"2023-06-28T17:20:13","date_gmt":"2023-06-28T21:20:13","guid":{"rendered":"http:\/\/angry.net\/blog2\/?p=40663"},"modified":"2023-06-28T17:20:13","modified_gmt":"2023-06-28T21:20:13","slug":"transheuser-busch-still-isnt-getting-the-message","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=40663","title":{"rendered":"Transheuser-Busch still isn\u2019t getting the message"},"content":{"rendered":"<p>Good day all. You would have thought that Transheuser-Busch and AB InBev would have figured out by now that they have a real problem after the Dylan Mulvaney\/Bud Light debacle. You would be mistaken. Transheuser-Busch is still releasing ads that don\u2019t acknowledge the problem, which is their management is made up of Woke Morons.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/07\/28\/b3\/0728b3276f9ef82d92dcf6cc8e44bbc5.jpg?resize=450%2C339&#038;ssl=1\" width=\"450\" height=\"339\" \/><\/p>\n<p><!--more--><\/p>\n<p>To date, AB InBev, which is the holding company that owns Transheuser-Busch and Dudweiser, hasn\u2019t done the one thing that might have turned things around. Admit they made a mistake and publicly apologize for turning America\u2019s top selling <span style=\"text-decoration: line-through;\"><i>horse piss<\/i><\/span> beer that no one will touch. Instead, they released another ad that is being panned as \u201cOut of touch.\u201d <a href=\"https:\/\/nypost.com\/2023\/06\/22\/bud-light-slammed-for-new-ad-aimed-at-winning-back-customers\/\" target=\"_blank\" rel=\"noopener\"><b>Here are the details from the New York Post<\/b><\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><b>Bud Light rolled out a new summer-themed ad in hopes of <a href=\"https:\/\/nypost.com\/2023\/06\/20\/bud-light-sales-drop-26-8-amid-dylan-mulvaney-fiasco\/\" target=\"_blank\" rel=\"noopener\">getting back into the good graces of beer drinkers<\/a>, but the effort fell short for many Twitter users still smarting <a href=\"https:\/\/nypost.com\/2023\/06\/20\/anheuser-busch-wins-cannes-lions-despite-bud-light-and-dylan-mulvaney\/\" target=\"_blank\" rel=\"noopener\">over the branding partnership with controversial transgender influencer Dylan Mulvaney.<\/a> <\/b><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2022\/12\/th-772108034.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-39292\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2022\/12\/th-772108034-300x300.jpg?resize=300%2C300\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2022\/12\/th-772108034.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2022\/12\/th-772108034.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2022\/12\/th-772108034.jpg?w=450&amp;ssl=1 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"padding-left: 40px;\"><b>The ad, which is musically set to the 1979 hit \u201cGood Times\u201d by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting. Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows. <\/b><\/p>\n<p>Apparently, AB InBev and Transheuser-Busch were hoping that the whole Mulvaney debacle had finally blown over. It\u2019s not happening. Transnheuser-Busch InBev has lost $20 billion dollars since the they announced the \u201cYear of the Woman was going to be portrayed by a mentally ill wimpy man in a dress. Now a new series of ads are being released and the response has not been, good. Here is the ad in question.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Crack a cold one: we&#39;ve got an epic summer ahead. Sock tans included. <a href=\"https:\/\/t.co\/CGRCvkHC60\">pic.twitter.com\/CGRCvkHC60<\/a><\/p>\n<p>&mdash; Bud Light (@budlight) <a href=\"https:\/\/twitter.com\/budlight\/status\/1671896007851020290?ref_src=twsrc%5Etfw\">June 22, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u201cCrack a cold one: we\u2019ve got an epic summer ahead. Sock tans included,\u201d the company wrote on its Twitter post touting the new commercial.<\/strong><\/p>\n<p>The Twitter users weren\u2019t having any of it.<\/p>\n<p style=\"padding-left: 40px;\">\u201c<b>We haven\u2019t forgotten,\u201d one Twitter user. <\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>Another Twitter user commented: \u201cHave you apologized yet for slamming your loyal customers?\u201d <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/e0\/30\/a5\/e030a591a23d48eae08efb4554fc3fb5.png?resize=375%2C210&#038;ssl=1\" width=\"375\" height=\"210\" \/><\/p>\n<p>That would be a negative answer to that question.<\/p>\n<p style=\"padding-left: 40px;\">\u201c<b>This should have been the ad instead of Mulvaney,\u201d another Twitter user wrote. \u201cIt wasn\u2019t. Too late.\u201d <\/b><\/p>\n<p>And there is the problem for Transnheuser-Busch InBev. They have made Dud Light so toxic, (Well, it\u2019s always been toxic), that they literally can\u2019t pay people to buy it.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/42\/8f\/5c\/428f5cf5f6c0480a0bbfd6b03bb5dd92.png?resize=375%2C500&#038;ssl=1\" width=\"375\" height=\"500\" \/><\/p>\n<p>Dudweiser has lost it\u2019s ranking as the number one beer in American and is continuing to slide.<\/p>\n<p style=\"padding-left: 40px;\"><b>Bud Light was supplanted by Modelo Especial, the Mexican lager whose international distribution is controlled by AB InBev but whose US operations are owned by Constellation Brands. <\/b><\/p>\n<p>Personally, I wouldn\u2019t drink that slop either, but then, I\u2019m a bit of a beer snob. Another reason people aren\u2019t returning to Dud Light is really stupid things like this.<\/p>\n<p style=\"padding-left: 40px;\"><b>Earlier this week, Anheuser-Busch\u2019s top marketing officer, Marcel Marcondes, accepted the award for \u201ccreative marketer of the year\u201d at Cannes Lions, which is dubbed the \u201cOscars for the advertising industry.\u201d <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/a2\/e5\/7d\/a2e57df69e3ca4171f0ee3353af6db71.jpg?resize=450%2C337&#038;ssl=1\" width=\"450\" height=\"337\" \/><\/p>\n<p>Apparently the Alissa Heinerscheid was not available to accept the award since <a href=\"http:\/\/angry.net\/blog2\/?p=40205\" target=\"_blank\" rel=\"noopener\">she\u2019s been all but fired<\/a> for her incompetence.<\/p>\n<p style=\"padding-left: 40px;\"><b>Marcondes stopped short of offering an apology for the Mulvaney partnership \u2014 <a href=\"https:\/\/nypost.com\/2023\/05\/05\/anheuser-busch-cans-third-party-ad-agency-tied-to-dylan-mulvaney-fiasco\/\" target=\"_blank\" rel=\"noopener\">which the company has blamed on an unnamed third-party marketer.<\/a> <\/b><\/p>\n<p style=\"padding-left: 40px;\">\u201c<b>In times like this, when things get divisive and controversial so easily, I think it\u2019s an important wake-up call to all of us marketers, for us to be very humble,\u201d Marcondes said. <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/37\/8d\/f9\/378df90838c379c86a20fc9c54ba398e.png?resize=375%2C257&#038;ssl=1\" width=\"375\" height=\"257\" \/><\/p>\n<p>And it\u2019s remarks like that one that show why people are moving away from all products under the AB InBev company. Dudweiser is currently taking the brunt of the hits, but all the other brands under AB InBev are also down from a year ago.<\/p>\n<p>Frankly, if the 4<sup>th<\/sup> of July weekend is yet another complete sales disaster, I think there is a good chance that we will see Bud Light and potentially Transnheuser-Busch either shut down or sold off to another company. Selling out might be the only way to save the Budweiser brand, as long as the entire management and marketing team are tossed out onto the street. Well, we\u2019ll see what happens in a couple of weeks.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-40153\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies-300x196.jpg?resize=300%2C196\" alt=\"\" width=\"300\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies.jpg?w=465&amp;ssl=1 465w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Thatisall<\/p>\n<span id=\"post-ratings-40663\" class=\"post-ratings\" data-nonce=\"87225199b1\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40663_1\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"1 Star\" title=\"1 Star\" onmouseover=\"current_rating(40663, 1, '1 Star');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40663_2\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"2 Stars\" title=\"2 Stars\" onmouseover=\"current_rating(40663, 2, '2 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40663_3\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"3 Stars\" title=\"3 Stars\" onmouseover=\"current_rating(40663, 3, '3 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40663_4\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"4 Stars\" title=\"4 Stars\" onmouseover=\"current_rating(40663, 4, '4 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_40663_5\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"5 Stars\" title=\"5 Stars\" onmouseover=\"current_rating(40663, 5, '5 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/> (<strong>2<\/strong> votes, average: <strong>5.00<\/strong> out of 5)<br \/><span class=\"post-ratings-text\" id=\"ratings_40663_text\"><\/span><\/span><span id=\"post-ratings-40663-loading\" class=\"post-ratings-loading\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/loading.gif?resize=16%2C16&#038;ssl=1\" width=\"16\" height=\"16\" class=\"post-ratings-image\" \/>Loading...<\/span>\n<p><i><b>~The Angry Webmaster~<\/b><\/i><\/p>\n<p style=\"text-align: center;\">\u00a0<iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/rcm-na.amazon-adsystem.com\/e\/cm?o=1&amp;p=50&amp;l=ur1&amp;category=grocery&amp;banner=1WGGXE44P0X1V85XP1G2&amp;f=ifr&amp;linkID=8001bfcf1c44367dcdf382af64d0eb8b&amp;t=angersentral&amp;tracking_id=angersentral\" width=\"720\" height=\"300\" frameborder=\"0\" marginwidth=\"0\" scrolling=\"no\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good day all. You would have thought that Transheuser-Busch and AB InBev would have figured out by now that they have a real problem after the Dylan Mulvaney\/Bud Light debacle. You would be mistaken. Transheuser-Busch is still releasing ads that &hellip; <a href=\"https:\/\/angry.net\/blog2\/?p=40663\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[176,135,100,71,315,115,219],"tags":[1323,125,961,222,15,101,413,21,110,34,1362],"class_list":["post-40663","post","type-post","status-publish","format-standard","hentry","category-economy","category-just-desserts","category-moonbat","category-news-of-the-day","category-precious-snowflakes","category-stupidity-crime","category-the-good-idea-fairy","tag-budweiser","tag-epic-fail","tag-get-woke","tag-good-idea-fairy","tag-incompetence","tag-news","tag-progressives","tag-scams","tag-scoamf","tag-stupidity","tag-transheuser-busch"],"views":437,"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":40639,"url":"https:\/\/angry.net\/blog2\/?p=40639","url_meta":{"origin":40663,"position":0},"title":"Who is drinking Bud Light? Apparently, no one. Sales down yet again!","author":"Angry Webmaster","date":"June 21, 2023","format":false,"excerpt":"Good day all. This has become a standing headline, which is the last thing that Transheuser-Busch wants to see. Once again, Bud Light sales are down from the previous year. \u00a0 I\u2019ve been commenting, and making snide remarks regarding Bud Light since the entire Dylan Mulvaney debacle blew up all\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/e0\/30\/a5\/e030a591a23d48eae08efb4554fc3fb5.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40952,"url":"https:\/\/angry.net\/blog2\/?p=40952","url_meta":{"origin":40663,"position":1},"title":"And now the layoffs hit Budweiser","author":"Angry Webmaster","date":"August 2, 2023","format":false,"excerpt":"Good day all. The proverbial shoe has dropped on AB InBev and Transheuser-Busch. Thanks to the incredibly bad, damn awful, unbelievably stupid ad campaign naming some mentally ill man in a dress as the model for the \u201cYear of the woman, sales of Bud Light, and other AB InBev brands\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40760,"url":"https:\/\/angry.net\/blog2\/?p=40760","url_meta":{"origin":40663,"position":2},"title":"Transheuser-Busch starting to reduce production","author":"Angry Webmaster","date":"July 12, 2023","format":false,"excerpt":"Good day all. Sales of Bud Light and other Transheuser-Busch products have essentially collapsed to the point that Transheuser-Busch is reduced to paying people to take their products off the shelves. The boycott has now started a chain reaction as production lines shut down. With sales down 20-30 percent from\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":41057,"url":"https:\/\/angry.net\/blog2\/?p=41057","url_meta":{"origin":40663,"position":3},"title":"The humiliation of Budweiser continues","author":"Angry Webmaster","date":"August 18, 2023","format":false,"excerpt":"Good day all. The utter ans complete humiliation of Budweiser and Bud Light continues and is getting worse by the day. Recently there was a well known motorcycle event. Vendors from all over go to this event to drum up support for their brand. Transheuser-Busch was no exception. However, things\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/1f\/7a\/9a\/1f7a9a8d184f8769a3037ff5ab32529a.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40699,"url":"https:\/\/angry.net\/blog2\/?p=40699","url_meta":{"origin":40663,"position":4},"title":"Well that took long enough. The Transheuser-Busch marketing geniuses have been fired","author":"Angry Webmaster","date":"July 3, 2023","format":false,"excerpt":"Good day all. Last Spring, Bud Light announced the \u201cYear of the Girl\u201d and instead of a young woman, selected a mentally ill man in a dress as Bud Light\u2019s spokes\u2026.thing. When the news came out, sales of Bud Light cratered. The genius who came up with this stupid idea,\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/1f\/7a\/9a\/1f7a9a8d184f8769a3037ff5ab32529a.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40713,"url":"https:\/\/angry.net\/blog2\/?p=40713","url_meta":{"origin":40663,"position":5},"title":"Transheuser-Busch CEO Brendan Whitworth is still not getting it","author":"Angry Webmaster","date":"July 7, 2023","format":false,"excerpt":"Good day all. The collapse of Bud Light and Transheuser-Busch continues and appears to be increasing. You would think that the CEO would start trying to walk back the Woke decisions that angered his former customers and has led to the Boycott of Bud Light and other products of Transheuser-Busch.\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2009\/09\/violinist.gif?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40663"}],"version-history":[{"count":3,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40663\/revisions"}],"predecessor-version":[{"id":40666,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/40663\/revisions\/40666"}],"wp:attachment":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}