{"id":41697,"date":"2023-11-24T09:35:20","date_gmt":"2023-11-24T14:35:20","guid":{"rendered":"https:\/\/angry.net\/blog2\/?p=41697"},"modified":"2023-11-24T09:35:20","modified_gmt":"2023-11-24T14:35:20","slug":"more-casualties-from-the-bud-light-debacle-chief-marketing-officer-out","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=41697","title":{"rendered":"More casualties from the Bud Light debacle, Chief Marketing Officer out"},"content":{"rendered":"<p>Good day all. It\u2019s been a while since we heard anything about the collapse of Bud Light. I\u2019ve seen business reports showing that sales of Bud Light are off 30+ percent and not recovering. Now another shoe has dropped and another senior level person has joined Elvis and left the building.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/e0\/30\/a5\/e030a591a23d48eae08efb4554fc3fb5.png?resize=375%2C210&#038;ssl=1\" width=\"375\" height=\"210\" \/><\/p>\n<p><!--more--><\/p>\n<p>I\u2019m actually surprised it took this long for this to happen with the ongoing debacle that is Budweiser. However, the hammer has fallen and the Chief Marketing Officer has been invited to seek other opportunities elsewhere. <a href=\"https:\/\/www.newsmax.com\/finance\/streettalk\/bud-light-marketing-chief-dylan-mulvaney\/2023\/11\/16\/id\/1142571\/\" target=\"_blank\" rel=\"noopener\"><b>Here are the details from Newsmax<\/b><\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><b>Anheuser-Busch\u2019s U.S. chief marketing officer Benoit Garbe is leaving after the company reported a 29% decline in U.S. third-quarter earnings and backlash against Bud Light continues, <a href=\"https:\/\/edition.cnn.com\/2023\/11\/15\/business\/anheuser-busch-cmo-resign-bud-light\/index.html\" target=\"_blank\" rel=\"noopener\">CNN reports<\/a>. <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/cf\/b7\/85\/cfb785c8e9076ca1a883d36e54cf5a84.jpg?resize=376%2C376&#038;ssl=1\" width=\"376\" height=\"376\" \/><\/p>\n<p style=\"padding-left: 40px;\"><b>AB InBev issued a statement saying Garbe, who has been CMO for two years, \u201cwill be resigning at the end of the year in order to embark on a new chapter in his career.\u201d <\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Well...................Bye.&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PVrEwCa8nSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"padding-left: 40px;\"><b>Garbe oversaw Bud Light\u2019s ill-fated advertising partnership with transgender influencer Dylan Mulvaney, launched on April 1 with a post on Instagram. It pictured Mulvaney holding a personalized can of Bud Light to celebrate \u201c365 Days of Girlhood.\u201d <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/bf\/8f\/c4\/bf8fc42efb5aae0bf155e0e61c3d61b0.jpg?resize=350%2C394&#038;ssl=1\" width=\"350\" height=\"394\" \/><\/p>\n<p>Considering the disaster the Dylan Mulvaney partnership was, I\u2019m surprised that this clown wasn\u2019t shown the door months ago. After all, they got rid of the marketing VP\u2019s, excuse me, placed on leave, pretty quickly.<\/p>\n<p style=\"padding-left: 40px;\"><b>Immediately after customers\u2019 backlash against the campaign, AB put Bud Light marketing VP Alissa Heinerscheid and AB group VP Daniel Blake on leave. <\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>However, a regional marketing chief says the two are \u201cgone, gone,\u201d adding that Anheuser-Busch does not want to say they were fired, the <a href=\"https:\/\/nypost.com\/2023\/11\/16\/business\/anheuser-buschs-marketing-chief-to-exit-after-dylan-mulvaney-fiasco\/\" target=\"_blank\" rel=\"noopener\">New York Post reports<\/a>. <\/b><\/p>\n<p>Firing people at that level is not like firing anyone else. They have employment contracts that protects their wallets. I suspect their contracts are being bought out and they don\u2019t even have an email account with Budweiser\/InBev any longer. The simple facts are that Transheuser-Busch\u2019s market share has collapsed. It\u2019s gone away and it\u2019s not coming back any time soon.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/a9\/b3\/82\/a9b382468feb197b6524f6ff7c708af5.png?resize=375%2C256&#038;ssl=1\" width=\"375\" height=\"256\" \/><\/p>\n<p>AB said sales to U.S. retailers are down 17%, \u201cprimarily due to the volume decline of Bud Light.\u201d Without giving specific figures, the company said it has been financially supporting distributors who have been hurt by the sales decline and has increased its marketing spend for Bud Light.<\/p>\n<p style=\"padding-left: 40px;\"><b>Anheuser-Busch\u2019s market capitalization has declined by $11.4 billion since the Bud Light fiasco began, from $133.78 billion on March 30 to $121.38 billion on November 16. <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/42\/8f\/5c\/428f5cf5f6c0480a0bbfd6b03bb5dd92.png?resize=375%2C500&#038;ssl=1\" width=\"375\" height=\"500\" \/><\/p>\n<p>This was completely self inflicted. The management decided to go Woke and bring on some guy in a dress with mental issues thinking it would expand their market. It was a slap in the face to all the regular people who really don\u2019t like how the Woke Elites have been trashing this country and they made their feelings known very quickly. They stopped buying Bud light and other Budweiser products.<\/p>\n<p style=\"padding-left: 40px;\"><b>Beer experts agree that the customers who have left Bud Light are gone forever. <\/b><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/1f\/7a\/9a\/1f7a9a8d184f8769a3037ff5ab32529a.jpg?resize=473%2C473&#038;ssl=1\" width=\"473\" height=\"473\" \/><\/p>\n<p>There is a chance that Transheuser-Busch could rebuild thar market share, but it\u2019s going to take a lot of work, apologizing to their customer base and getting rid of everyone associated with the dumbest marketing idea since \u201cDrink Schlitz or we will kill you\u201d campaign. Getting rid of the marketing department is a good start, but they\u2019re also going to need at the C level management as well. We shall see what happens next.<\/p>\n<p>Thatisall<\/p>\n<span id=\"post-ratings-41697\" class=\"post-ratings\" data-nonce=\"cc9c921d81\"><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_41697_1\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"1 Star\" title=\"1 Star\" onmouseover=\"current_rating(41697, 1, '1 Star');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_41697_2\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"2 Stars\" title=\"2 Stars\" onmouseover=\"current_rating(41697, 2, '2 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_41697_3\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"3 Stars\" title=\"3 Stars\" onmouseover=\"current_rating(41697, 3, '3 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_41697_4\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"4 Stars\" title=\"4 Stars\" onmouseover=\"current_rating(41697, 4, '4 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/><img data-recalc-dims=\"1\" decoding=\"async\" id=\"rating_41697_5\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/stars_crystal\/rating_on.gif?w=640&#038;ssl=1\" alt=\"5 Stars\" title=\"5 Stars\" onmouseover=\"current_rating(41697, 5, '5 Stars');\" onmouseout=\"ratings_off(5, 0, 0);\" onclick=\"rate_post();\" onkeypress=\"rate_post();\" style=\"cursor: pointer; border: 0px;\" \/> (<strong>3<\/strong> votes, average: <strong>5.00<\/strong> out of 5)<br \/><span class=\"post-ratings-text\" id=\"ratings_41697_text\"><\/span><\/span><span id=\"post-ratings-41697-loading\" class=\"post-ratings-loading\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/plugins\/wp-postratings\/images\/loading.gif?resize=16%2C16&#038;ssl=1\" width=\"16\" height=\"16\" class=\"post-ratings-image\" \/>Loading...<\/span>\n<p><i><b>~The Angry Webmaster~<\/b><\/i><\/p>\n<p style=\"text-align: center;\">\u00a0<iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=angersentral&amp;language=en_US&amp;marketplace=amazon&amp;region=US&amp;placement=1590591046&amp;asins=1590591046&amp;linkId=eb240e85e0107157fa7c5f3ce65f0aca&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe> <iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=angersentral&amp;language=en_US&amp;marketplace=amazon&amp;region=US&amp;placement=B09X6FQ9HS&amp;asins=B09X6FQ9HS&amp;linkId=ee101ca48a9d18432f17743643859c44&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe> <iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=angersentral&amp;language=en_US&amp;marketplace=amazon&amp;region=US&amp;placement=B0096M8PL4&amp;asins=B0096M8PL4&amp;linkId=6c24f52e3ece6fed990f6a10731a4420&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe> <iframe style=\"width: 120px; height: 240px;\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?ServiceVersion=20070822&amp;OneJS=1&amp;Operation=GetAdHtml&amp;MarketPlace=US&amp;source=ss&amp;ref=as_ss_li_til&amp;ad_type=product_link&amp;tracking_id=angersentral&amp;language=en_US&amp;marketplace=amazon&amp;region=US&amp;placement=B09N44L7L5&amp;asins=B09N44L7L5&amp;linkId=926db138ef996cb3b64469b2525bbd99&amp;show_border=true&amp;link_opens_in_new_window=true\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good day all. It\u2019s been a while since we heard anything about the collapse of Bud Light. I\u2019ve seen business reports showing that sales of Bud Light are off 30+ percent and not recovering. Now another shoe has dropped and &hellip; <a href=\"https:\/\/angry.net\/blog2\/?p=41697\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[176,141,135,750,100,71,315,115,219],"tags":[1324,125,222,15,377,90,413,110,34,57,1362],"class_list":["post-41697","post","type-post","status-publish","format-standard","hentry","category-economy","category-jobs","category-just-desserts","category-maga","category-moonbat","category-news-of-the-day","category-precious-snowflakes","category-stupidity-crime","category-the-good-idea-fairy","tag-bud-light","tag-epic-fail","tag-good-idea-fairy","tag-incompetence","tag-maga","tag-moonbattery","tag-progressives","tag-scoamf","tag-stupidity","tag-technology","tag-transheuser-busch"],"views":266,"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":40176,"url":"https:\/\/angry.net\/blog2\/?p=40176","url_meta":{"origin":41697,"position":0},"title":"Anheuser-Busch is still trying to dig out from under the Bud Light fiasco","author":"Angry Webmaster","date":"April 18, 2023","format":false,"excerpt":"Good day all. The fall out continues for Anheuser-Busch as they try to staunch the bleeding caused by making a man their \u201cGirl of the year.\u201d To date, sales of Bud Light have all but collapsed. The CEO of Anheuser-Busch released a statement on Friday that was as flat and\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2023\/04\/bud-dies-300x196.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40663,"url":"https:\/\/angry.net\/blog2\/?p=40663","url_meta":{"origin":41697,"position":1},"title":"Transheuser-Busch still isn\u2019t getting the message","author":"Angry Webmaster","date":"June 28, 2023","format":false,"excerpt":"Good day all. You would have thought that Transheuser-Busch and AB InBev would have figured out by now that they have a real problem after the Dylan Mulvaney\/Bud Light debacle. You would be mistaken. Transheuser-Busch is still releasing ads that don\u2019t acknowledge the problem, which is their management is made\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/07\/28\/b3\/0728b3276f9ef82d92dcf6cc8e44bbc5.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40511,"url":"https:\/\/angry.net\/blog2\/?p=40511","url_meta":{"origin":41697,"position":2},"title":"Bud Light sales continue to plummet","author":"Angry Webmaster","date":"June 6, 2023","format":false,"excerpt":"Good day all. This is becoming a standing headline, much like Joe Biden\u2019s poll numbers. Transheuser-Busch\u2019s sales numbers for Bud Light have now dropped a good 30% and it doesn\u2019t look like they are going to recover the lost business. To refresh your Bidenlike memories, the marketing department thought it\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40831,"url":"https:\/\/angry.net\/blog2\/?p=40831","url_meta":{"origin":41697,"position":3},"title":"This Bud\u2019s not for you. Bud Light no longer in the top 10","author":"Angry Webmaster","date":"July 18, 2023","format":false,"excerpt":"Good day all. Once upon a time, before the dark days of Woke management at Transheuser-Busch murdered the brand, Budweiser had a simple slogan. \u201cThis bud\u2019s for you!\u201d That is no longer the case. Bud Light has fallen out of the top 10 selling beers in the United States. The\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/angry.net\/blog2\/wp-content\/uploads\/2016\/09\/seen-coming-242x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":40322,"url":"https:\/\/angry.net\/blog2\/?p=40322","url_meta":{"origin":41697,"position":4},"title":"Red Sox fans show their \u201clove\u201d for Bud Light","author":"Angry Webmaster","date":"May 9, 2023","format":false,"excerpt":"Good day all. Sales of Bud Light continue to plummet like the asteroid that killed the dinosaurs. (Joe Biden survived) It\u2019s gotten so bad that Anheuser-Busch has started to give away cases of Bud Light to the distributors. Now the lost sales are really starting to hit home. Last Wednesday,\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/cf\/b7\/85\/cfb785c8e9076ca1a883d36e54cf5a84.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40639,"url":"https:\/\/angry.net\/blog2\/?p=40639","url_meta":{"origin":41697,"position":5},"title":"Who is drinking Bud Light? Apparently, no one. Sales down yet again!","author":"Angry Webmaster","date":"June 21, 2023","format":false,"excerpt":"Good day all. This has become a standing headline, which is the last thing that Transheuser-Busch wants to see. Once again, Bud Light sales are down from the previous year. \u00a0 I\u2019ve been commenting, and making snide remarks regarding Bud Light since the entire Dylan Mulvaney debacle blew up all\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"https:\/\/angry.net\/blog2\/?cat=176"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i.pinimg.com\/originals\/e0\/30\/a5\/e030a591a23d48eae08efb4554fc3fb5.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/41697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41697"}],"version-history":[{"count":2,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/41697\/revisions"}],"predecessor-version":[{"id":41699,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/41697\/revisions\/41699"}],"wp:attachment":[{"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/angry.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}