{"id":45321,"date":"2025-07-11T06:19:51","date_gmt":"2025-07-11T10:19:51","guid":{"rendered":"https:\/\/angry.net\/blog2\/?p=45321"},"modified":"2025-07-11T06:19:51","modified_gmt":"2025-07-11T10:19:51","slug":"jaguar-the-bud-light-of-the-automotive-industry","status":"publish","type":"post","link":"https:\/\/angry.net\/blog2\/?p=45321","title":{"rendered":"Jaguar, the Bud Light of the Automotive industry"},"content":{"rendered":"

Good day all. A few years ago, Anheuser-Busch\u2019s marketing department did something so stupid, it\u2019s going into schools that teach advertising exactly what not to do. They decided that making a dude in a dress their spokes thing<\/a> was a great idea and would boost sales.<\/p>\n


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Last year, the car company, Jaguar, which is owned Tata Motors, (An Indian company), looked at what happened to Bud Light and thought, in the typical European way, \u201cHold my whiskey and observe this.\u201d With that Jaguar announced that they were going all electric, and embracing \u201cDiversity<\/a>.\u201d Jaguar aficionados took one look and promptly vomited<\/a>. Now, Jaguar\u2019s sales haven\u2019t just plummeted, they have collapsed. Here are the details from the New York Post<\/b><\/a>:<\/p>\n

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet \u2014 but the cars have yet to arrive at dealerships. <\/b><\/p>\n

I have a feeling that they never will either. Why? No one wants them.<\/p>\n

The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles in the same month last year, according to data from the European Automobile Manufacturers\u2019 Association.<\/a> <\/b><\/p>\n

Jaguars are not cheap cars. They are considered very high end, high performance vehicles and also status symbols. Jags as they are referred to, first came to the attention of the general American population in the James Bond film, Goldfinger<\/a>. Since then, Jags have been in every Bond film with a few exceptions. Now, thanks to the current Jaguar management, the brand is basically, dead.<\/p>\n

Sales between January and April plummeted 75.1%, with just 2,665 cars sold across the continent. <\/b><\/p>\n

<\/p>\n

The stunning decline comes after Jaguar rolled out a controversial ad last November that featured non-binary models wearing a rainbow of colors with slogans like \u201cCopy Nothing\u201d and \u201cLive Vivid\u201d \u2014 but excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company. <\/b><\/p>\n

When those ads came out, there was first shocked silence, since no one could believe anything that idiotic could be real, followed by utter derision. Just how bad were the ads? See for yourself.<\/p>\n