Good day all. This is becoming a standing headline, much like Joe Biden’s poll numbers. Transheuser-Busch’s sales numbers for Bud Light have now dropped a good 30% and it doesn’t look like they are going to recover the lost business.
To refresh your Bidenlike memories, the marketing department thought it would be a great idea to make the “Girl of the year” a mentally ill guy in a dress. When this came out, the protests and boycotts took off. Basically, people have had enough of all this WOKE crap and have started voting with their wallets. Here are the detail from Fox Business News:
Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report.
The sales volume of Bud Light dropped 29.5% in the week ending May 20 as compared to the same period last year, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ. This data showed the sales revenue drop 25.7% in the same period.
Anheuser-Busch, Bud Light’s parent company, has struggled financially amid boycotts after it partnered with Dylan Mulvaney, a transgender influencer, to celebrate “365 days of girlhood.” Bud Light sent customized Bud Light cans to Mulvaney that portrayed the influencer’s face.
The problem here is that Transheuser-Busch’s management can’t get out in front of this and take the steps that they have to in order to save the brand. They’ve already fired the head of the marketing department who came up with this stupid idea, however, the corporate mavens just didn’t understand that critical mass has been reached and people have had it. Now the boycott has kicked in hard.
The nearly 30% drop marks another increase in losses week to week since the boycott gained traction in April. Bud Light sales dropped 28.4% from last year for the week ending May 13. Bud Light lost 24% of its sales and Budweiser fell 10.5% in the four weeks ending May 20, according to the data.
It’s gotten so bad that stores can’t give Bud Light away. I was in a supermarket today and a case of Bud Light, of which they had plenty, was going for about $4/case after the rebate.
Bud Light attempted to boost sales ahead of Memorial Day weekend as it launched a promotional rebate that included an amount “equivalent to the purchase price of one (1) 15-pack or larger, up to $15” of Bud Light or other products, essentially making them free.
According to the story, it’s not just Bud Light that’s taking a hit. All of the Transheuser-Busch brands are down and it’s spreading the holding company, AB InBev. Boycotts rarely work, however this one has teeth and is expanding. Other companies that have “Gone Woke” such as Target are also being hit and hit hard where it hurts most, The Bottom Line. We may have reached a turning point. Big corporations that have “Gone Woke” may actually go broke. If any one of the current boycott targets fails, it’s going to scare the crap out of the woke managers in other companies. Keep up the good work!
Thatisall
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