Good day all. The proverbial shoe has dropped on AB InBev and Transheuser-Busch. Thanks to the incredibly bad, damn awful, unbelievably stupid ad campaign naming some mentally ill man in a dress as the model for the “Year of the woman, sales of Bud Light, and other AB InBev brands have tanked. Now Transheuser-Busch has started layoffs.
The latest reports I’ve seen indicate that InBev and Transheuser-Busch has lost on the order of $30 billion dollars on the Dylan Mulvaney marketing debacle. Many experts are saying that these losses along with the loss of market share is permanent. At least two companies that make bottles for Transheuser-Busch have laid off staff, and now it’s hitting Transheuser-Busch directly. Here are the details from Fox Business News:
After a controversial partnership with transgender TikTok personality Dylan Mulvaney resulted in months of Bud Light’s slumping sales, Anheuser-Busch InBev announced that it laid off hundreds of workers.
Brendan Whitworth, CEO of Anheuser-Busch, the world’s largest brewer, on Wednesday said the company did not make the decision to cut staff “lightly” but was prioritizing its “future long-term success,” The Wall Street Journal reported.
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch said. “These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.”
One person who hasn’t been laid off and should be is Brendan Whitworth. He has yet to apologize to what’s left of the Budweiser customer base for pushing that woke agenda down people’s throats.
The cuts come as Bud Light sales fell nearly 30% compared to 2022 amid boycotts after it partnered with the transgender social media influencer. Bud Light sent customized cans to Mulvaney, who identifies as a female, to celebrate “365 days of girlhood.”
The “Brilliant idea” to put a mentally ill man on a beer can and use him to celebrate a year of girlhood, hit pretty much everyone who is normal as a sick idea. Besides using a man and calling him a girl, many people subconsciously saw this as “Grooming” children. It was a classic case of Going Woke. Now Transheuser-Busch might be going broke.
“We never intended to be part of a discussion that divides people,” Whitworth said in April, as the protests began impacting the company’s bottom line. “We are in the business of bringing people together over a beer.”
Another problem is that Whitworth is making excuses but isn’t doing the one thing that people want. He refuses to apologize.
In June, Whitworth addressed customers again in a post telling them “we hear you” but did not apologize for the partnership.
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.”
“We are a beer company, and beer is for everyone,” he continued. “As we move forward, we will focus on what we do best — brewing great beer and earning our place in moments that matter to you.”
This idiot still isn’t getting it, and this is why the Budweiser brand is worth less then the droppings from a Clydesdale. They’ve “Put on leave” Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, Budweiser’s group vice president for marketing.
These were the two Baldrick wannabes who dreamed up this marketing disaster. The last time a brewing company took a hit like this was back in the 70’s when Schlitz came up with the infamous “Drink Schlitz or we will kill you” campaign. I suspect that this disaster is going to be taught in marketing classes in how not to market a product.
Sadly. None of this is going to help those who have been laid off. I suspect that it’s going to get a lot worse before it gets better, that’s if it does get better. Unless there are major, structural changes inside Transheuser-Busch, Budweiser as a brand is probably dead.
Thatisall
(4 votes, average: 5.00 out of 5)
Loading...
~The Angry Webmaster~
Its a damn shame the innocent people are loosing their jobs over this. And those who’ve lost money invested in the BUD stock which is down 12%.
I see a shareholder’s lawsuit in the future.