Transheuser-Busch can’t give away Bud Light

Good day all. The marketing disaster known as Bud Light’s “Tranny of the year” continues to reap vast dividends….for Transheuser-Busch’s competitors. The numbers pretty much speak for themselves. Sales have been dropping every week since this fiasco started. It’s reached the point where Budweiser can’t give the slop away.

Now the beer, if you can call that Clydesdale urine beer, has reached it’s expiration date, and Transheuser-Busch, (I do like that very insulting name I found on Twitter, don’t you?) is now buying the stock back from it’s distributors. Here are the details from Fox News:

Bud Light has reportedly informed wholesalers it would buy back unsold beer once it expires as the company continues to face backlash from its polarizing pact with transgender influencer Dylan Mulvaney.

The Wall Street Journal published a lengthy feature on the company’s struggles after conservatives across America have ditched Bud Light over the saga that began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood.” Backlash was swift, and the promotion is now considered one of the most polarizing in the history of the digital space.

I’ve mentioned before the last time a marketing campaign went wrong. This was the old Schlitz “Drink Schlitz beer or we’ll kill you” campaign. That marketing campaign was a complete failure and eventually the company folded, which happens when you piss of your customers and they stop buying your product. Since this seems to be a repeat of that campaign Transheuser-Busch, which is a lot bigger then Schlitz was, is buying back the expired beer.

Now it seems parent company Anheuser-Busch is taking steps to help wholesalers who have taken a hit. “The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date,” the Wall Street Journal report.

Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by the New York Post.

From what I’ve been reading, the boycott hasn’t gone much beyond the United States. Sales in Europe are holding, but then it is Europe and they think that American Budweiser is actually good beer, as does Australia. Still losing a quarter of your sales in a market as large as the United States is going to leave a mark. Buying back the expired beer and basically dumping it isn’t going to help the bottom line much either.

Transheuser-Busch has been trying desperately to clean up the mess their marketing department made of things. They have tried to disavow Dylan Mulvaney, and that has blown up in their faces as well. They’ve also tried putting out a new container to show just how “Manly” Bud Light is.

The company is also set to launch a line of camouflage aluminum bottles that promote the “Folds of Honor” program, which provides educational scholarships for families of fallen and disabled American military service members and first responders, the New York Post reported.

Yeah that isn’t going to work. The management still hasn’t figured out that going Woke isn’t working, even trying to hire a new tough, manly spokesman hasn’t worked out. (The man they wanted isn’t interested)

While I don’t see Transheuser-Busch going the way of Schlitz, I wouldn’t be at all surprised if they just didn’t give up and kill the Bud Light brand completely. They might try something else down the road, but for now, the hemorrhaging is continuing and the tourniquet isn’t working. I have heard rumors that the Clydesdales have been interviewing at The Yuengling Company.

Thatisall

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