Good day all. You would have thought that Transheuser-Busch and AB InBev would have figured out by now that they have a real problem after the Dylan Mulvaney/Bud Light debacle. You would be mistaken. Transheuser-Busch is still releasing ads that don’t acknowledge the problem, which is their management is made up of Woke Morons.
To date, AB InBev, which is the holding company that owns Transheuser-Busch and Dudweiser, hasn’t done the one thing that might have turned things around. Admit they made a mistake and publicly apologize for turning America’s top selling horse piss beer that no one will touch. Instead, they released another ad that is being panned as “Out of touch.” Here are the details from the New York Post:
Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding partnership with controversial transgender influencer Dylan Mulvaney.
The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting. Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows.
Apparently, AB InBev and Transheuser-Busch were hoping that the whole Mulvaney debacle had finally blown over. It’s not happening. Transnheuser-Busch InBev has lost $20 billion dollars since the they announced the “Year of the Woman was going to be portrayed by a mentally ill wimpy man in a dress. Now a new series of ads are being released and the response has not been, good. Here is the ad in question.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” the company wrote on its Twitter post touting the new commercial.
The Twitter users weren’t having any of it.
“We haven’t forgotten,” one Twitter user.
Another Twitter user commented: “Have you apologized yet for slamming your loyal customers?”
That would be a negative answer to that question.
“This should have been the ad instead of Mulvaney,” another Twitter user wrote. “It wasn’t. Too late.”
And there is the problem for Transnheuser-Busch InBev. They have made Dud Light so toxic, (Well, it’s always been toxic), that they literally can’t pay people to buy it.
Dudweiser has lost it’s ranking as the number one beer in American and is continuing to slide.
Bud Light was supplanted by Modelo Especial, the Mexican lager whose international distribution is controlled by AB InBev but whose US operations are owned by Constellation Brands.
Personally, I wouldn’t drink that slop either, but then, I’m a bit of a beer snob. Another reason people aren’t returning to Dud Light is really stupid things like this.
Earlier this week, Anheuser-Busch’s top marketing officer, Marcel Marcondes, accepted the award for “creative marketer of the year” at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
Apparently the Alissa Heinerscheid was not available to accept the award since she’s been all but fired for her incompetence.
Marcondes stopped short of offering an apology for the Mulvaney partnership — which the company has blamed on an unnamed third-party marketer.
“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for us to be very humble,” Marcondes said.
And it’s remarks like that one that show why people are moving away from all products under the AB InBev company. Dudweiser is currently taking the brunt of the hits, but all the other brands under AB InBev are also down from a year ago.
Frankly, if the 4th of July weekend is yet another complete sales disaster, I think there is a good chance that we will see Bud Light and potentially Transnheuser-Busch either shut down or sold off to another company. Selling out might be the only way to save the Budweiser brand, as long as the entire management and marketing team are tossed out onto the street. Well, we’ll see what happens in a couple of weeks.
Thatisall
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~The Angry Webmaster~
They really messed up. And I’ve read Garth Brooks calling fans AHoles boycotting Transheuser-Busch hasn’t gone over too well either.
Garth Who? 🙂
Some people in the entertainment field just need to understand that their opinions have no value and their job is to sing, act and otherwise perform.