Good day all. The collapse of Bud Light and Transheuser-Busch continues and appears to be increasing. You would think that the CEO would start trying to walk back the Woke decisions that angered his former customers and has led to the Boycott of Bud Light and other products of Transheuser-Busch. It’s even starting to hit their parent company, AB InBev.
Well, it doesn’t look like the CEO has been kicked in the groin enough. He is still not trying to fix the problems that are in the process of killing his company. Here are the details from Fox News:
Anheuser-Busch CEO Brendan Whitworth declined to say if he would allow Bud Light’s disastrous promotion with transgender influencer Dylan Mulvaney to happen again, in hindsight, despite ongoing backlash.
How hard is to say “Yes, in hindsight, this was a really dumb idea and we won’t be making that mistake again.” For this woke CEO, pretty hard it appears.
“It’s been a challenging few weeks. I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive. And Bud Light really doesn’t belong there. Bud Light should be all about bringing people together. And there’s an impact on the business, and I think that’s publicly covered on Bud Light specifically,” Whitworth said Wednesday on “CBS Mornings.”
Co-host Gayle King then asked Whitworth what the promotional campaign was intended to achieve, but the CEO downplayed the significance and noted it was simply “one can” but the company must evaluate the impact.
Obviously, this clown has never heard that once something is on the Internet, it stays on the Internet. It isn’t that single can, it was the whole idea of putting mentally ill people who want to harm children ahead of the normal Americans who were, until recently, your primary customers.
“We have to understand the impact that it’s had… it’s the impact on our employees, the impact on our consumers, and as well the impact on our partners,” he said. “One thing I’d love to make extremely clear is that impact is my responsibility and as the CEO, everything we do here I’m accountable for.”
Even CBS had issues with that response.
The CBS morning show hosts pointed out that the non-answer is exactly why Bud Light continues to take heat from both sides, as the LGBTQ community would want him to stand by the initial decision but critics want him to admit it was a mistake to celebrate a biological male’s first year of “girlhood.”
“Bud Light has supported LGBTQ since 1998, so that’s 25 years, and as we’ve said from the beginning, we’ll continue to support the communities and organizations that we’ve supported for decades,” Whitworth said. “But as we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them and making sure we do right by our employees.”
In 1998 we didn’t have men pretending to be women so they could win in women’s sports or go into women’s locker rooms to flash their junk at women. The few people who were actual transexuals went through years of therapy before going under the knife. Not one of them was under 18.
Many Bud Light consumers have opted to boycott the brand and other Anheuser-Busch products in response to the promotion, prompting a decline in sales that is yet to rebound from the slump that began this spring. According to NielsenIQ data provided to FOX Business by Bump Williams Consulting, Bud Light sales are down 11.1% on a dollar basis year-to-date through June 17 and 15.6% on a volume basis through the same period.
It’s so bad that Transheuser-Busch is paying people to take home a case of horse piss substitute Bud Light.
Whitworth told CBS he has been going around listening to customers who want Bud Light to return to its roots.
“The feedback is to reinforce what Bud Light has always meant to them, which is good times, good will and easy enjoyment, and we have that all packed inside our summer campaign,” he said.
From what I’ve been seeing, and writing about, Transheuser-Busch’s latest ad campaign, like the other ones they released right after the Dylan Mulvaney debacle, have been failing miserably. The next major sales point is going to be the 4th of July long weekend.
If they blow that as well, then AB InBev may have to look at replacing Brendan Whitworth as CEO and let the new CEO clean out the stalls so to speak. Otherwise, becoming the next Schlitz Brewing company isn’t beyond the real of possibility. Stay tuned and don’t buy Bud Light!
Thatisall
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~The Angry Webmaster~
Shows he will not accept the fact that he screwed up; if he waits long enough maybe it will be forgotten. kinda like the Jussie Smollett case that has vanished in thin air…
So has Jussie Smollott’s career. 😉
I looked it up. He was convicted and sentenced, however he is currently out on bond awaiting appeal.