Good day all. The fallout from the Bud Light transgender campaign continues to increase. Sales of Bud Light have pretty much collapsed, with the only people still buying any being those who don’t know about the campaign. Once they do, they also are ending any further purchases.
Everything indicates that it isn’t going to get any better. This fiasco is topping the previous bad idea that pretty much sank Schlitz as the top brand in America. Here are the details from Fox Business News:
Bud Light suffered a bloodbath this past weekend.
Consumers nationwide revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.
“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.
“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”
As I mentioned in my post, Budweiser demoted to the “Beer of Queens, the target audience for this advertising campaign don’t drink Bud Light. Now, thanks to the moron in the Anheuser-Busch marketing department, no one else is drinking it either.
Jeff Fitter, owner of Case & Bucks in Barnhart, Missouri witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.
Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.
Similar stories are found around the country.
Bud Light normally outsells rival products Miller Lite and Coors Light 25 to 1 at Braintree Brewhouse in Massachusetts, a sprawling sports bar just outside Boston. Eighty percent of Bud Light drinkers ordered something else this week, Brewhouse owner Alex Kesaris said — while the 20% who did order Bud Light “weren’t on social media and hadn’t heard yet” about its new transgender pitch person.
“They didn’t order it again,” he said, after other patrons told them about the Bud Light marketing misfire.
An aside. I’m probably about an hour away from the Brewhouse, however I’m not a bar hopper. (I also don’t drink and drive) Most of the bars where Anger Central is located are aimed more towards a more discerning clientele. Even when I do visit a bar, Budweiser is not something I would order unless I needed to strip some paint.
I do know the distribution companies in the area and there is a Budweiser plant nearby that I have visited. (Which was the last time I ever sampled anything made by Budweiser) The collapse of sales is nationwide, including places where Bud sponsors events.
Bud Light’s decision to dive into the culture wars was a “bad decision” that defied “virtually every rule in building brands and marketing,” a national beer-industry analyst told FOX Business.
He cited a nightmare scenario for Bud Light sales reps in Texas, where the brand has for years has sponsored a large weekly dart league with 100-plus players each Thursday night. The bar typically sells though three kegs of Bud Light at the event — a total of 495 12-ounce pours.
Would you care to guess how much they’ve sold since this fiasco began?
The bar sold only four 12-ounce Bud Light bottles this week, as the dart players held a mass protest against their league sponsor.
The Fox Business story lists one disaster after another for Budweiser. It’s being compared to the epic failure of the 1977 Schlitz marketing campaign that became known as the “Drink Schlitz or I’ll kill you” campaign. Schlitz was seeing their market share drop and decided to bring in “Marketing experts” who came up with a new campaign. It backfired so badly that Schlitz sales cratered and the company itself went out of business in 1999. Below is an example of their TV ads
My apologies on the poor quality of the video. It looks like someone filmed the ad, converted it to tape and then digitized it. I suspect the original films have long since been consigned to a fiery pit somewhere, never to be seen again. As for the current Budweiser marketing disaster? I’ve read that the marketing department has been fired, but it’s going to take a lot more than that to restore Budweiser’s rapidly collapsing market share.
Thatisall
(2 votes, average: 5.00 out of 5)
Loading...
~The Angry Webmaster~
I disagree, bud isn’t strong enough to strip paint. It’s not even strong enough to wash the desert off my jeep
Just goes to show how far greedy companies will go to get an extra dollar. To loose this kind of business to try and gain a few transgenders (and ugly at that) is proof they screwed up.