Good day all. The fall out continues for Anheuser-Busch as they try to staunch the bleeding caused by making a man their “Girl of the year.” To date, sales of Bud Light have all but collapsed.
The CEO of Anheuser-Busch released a statement on Friday that was as flat and tasteless as a can of Bud that had been opened and left out for a week. Now they have released a commercial on Twitter trying to reverse the effect of the Bud Light controversy. Here are the details from Fox Business News:
Budweiser has released a new patriotic advertisement as its parent company struggles with controversy over its endorsement partnership with transgender influencer Dylan Mulvaney.
And a fat lot of good it’s doing apparently.
The advertisement, which was released on social media Friday, features one of Budweiser’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message.
“This is a story bigger than beer,” the ad’s narrator says in the ad. “This is the story of the American spirit.”
As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart.
I suspect that they had this one “In the can” so to speak and rushed it out after the worst marketing debacle since the Schlitz “Drink Schlitz or we’ll kill you” ads back in the 70’s. That ad series effectively killed the Schlitz Brewing company.
The patriotic ad comes as Anheuser-Busch, which owns Budweiser, continues to deal with backlash over a partnership between another one of its popular brands, Bud Light, and Mulvaney. Anheuser-Busch has suffered a financial hit as calls to boycott its brands have spread across the country, with one Missouri bar owner telling Fox Business last week that sales of bottled Bud Light dropped 30%, while draft sales dropped 50%.
From what I’ve been reading, some places can’t give Bud Light away. The calls to boycott Budweiser are escalating to go after all the products of Anheuser-Busch and the holding company InBev. The lest estimates I’ve heard is that Anheuser-Busch/InBev has lost something like $7 Billion dollars in market cap, hence the release of this twitter ad.
— Budweiser (@budweiserusa) April 14, 2023
Apparently, the ad isn’t working and the responses have been pretty negative. Honestly, as I mentioned in my previous post, the only way Anheuser-Busch is going to climb out of this hole is to fire the marketing geniuses who came up with this idiotic idea, sever all connections to Dylan Mulvaney and then offer abject apologies to their customer base. (Which generally doesn’t include the mentally ill “Transgender” community) Having the CEO commit ritual seppuku might help. In any case, it’s going to take a long time for Budweiser, Anheuser-Busch and InBev to get past this mess.
Thatisall
(3 votes, average: 5.00 out of 5)
Loading...
~The Angry Webmaster~
