Good day all. The utter ans complete humiliation of Budweiser and Bud Light continues and is getting worse by the day. Recently there was a well known motorcycle event. Vendors from all over go to this event to drum up support for their brand. Transheuser-Busch was no exception. However, things didn’t go well.
The motorcycle even was the Sturgis Motorcycle Rally and is held in Sturgis, South Dakota. Transheuser-Busch set up a tent to supply Budweiser to the thousands of attendees. This was a big deal since AB InBev Transheuser-Busch actually sponsored the event. There was just one tiny little problem. Not one person went to the Budweiser tents. Here are the details from The Federalist:
The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.
The grim situation was captured in a TikTok video by user CycleDrag, who posted shocking footage Tuesday showing tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer.
The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”
I would disagree. Naming Dylan Mulvaney, a biological male who likes to wear women’s clothes as the “Spokesperson” for the “Year of the Girl” is now considered the biggest marketing blunder of all time, surpassing Schlitz’s “Drink Schlitz or we’ll kill you” ads.
The no-show was especially jarring because Budweiser was an official sponsor of this year’s City of Sturgis Motorcycle Rally. So even when it lavishes money to woo customers to a free event, beer drinkers stayed away in droves.
The incident underscores that consumers still have not forgiven Bud Light for its disastrous promotion lionizing transgender activist Dylan Mulvaney by putting his face on a can of its beer.
They aren’t going to either. Budweiser’s former customers have moved on and won’t be coming back any time soon. They have gone away. They have joined Elvis and left the building. Thanks to the epic stupidity of the Marketing Department, AB InBev and Transheuser-Busch has lost billions in sales and market cap.
Transheuser-Busch has been trying everything to get these costumers back except the one thing that people want. A groveling apology admitting that they put politics ahead of their clients and a promise to never do it again. This would be followed by the ritual seppuku of everyone involved with the Mulvaney decision.
CycleDrag posted a follow-up video Wednesday showing that Bud Light continued to be a pariah among consumers, as its booths and tents remained vacant and abandoned.
I don’t do TikTok, so I had some issues watching the video. (I also have no interest in providing the Chinese Ministry of State Security any more information on me) I did find one of the videos on X, formally Twitter. What I saw was a few employees standing around and no one, absolutely no one patronizing their booths.
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
At this point, it’s unclear whether Bud Light will recover from this costly blunder. By all indications, it seems unlikely — at least for the foreseeable future.
I’m sure they think the customers will come back. They look to how successful Schiltz Brewing was when they had to deal with the fallout after threatening to murder their customers if they didn’t drink Schlitz. Oh wait! I forgot! They basically failed miserably and slowly spiraled into complete collapse, ending up selling their assets to the Pabst Brewing Company.
As corporations become more aggressive about weaving political messages into their ad campaigns, they should prepare for more intense backlashes from weary consumers who are fed up with the nonstop, inappropriate indoctrination. Just stop already.
These Woke Companies have no ability to stop being Woke. Target is also being hammered for going Woke and a shareholder lawsuit is in the process of being filed. Disney, which has gone Woke in a big way, just had their earnings call last week. It wasn’t good.
Disney has been dropping more bombs in theaters the last year then were dropped on Dresden in World War Two. Park attendance is down as well. As for Disney+? They are jacking up the price again for content no one is watching. On the flip side, Universal is doing fairly well and their park in Florida is expanding. Now BestBuy is starting to feel the heat, but that’s something I need to look into.
I’m not quite ready to say “Stick the fork in, Transheuser-Busch is done,” but unless there is some serious structural changes with the management, AB InBev may have no choice but to take Transheuser-Busch out behind the barn and deal with it the same way Old Yeller was.
Thatisall
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~The Angry Webmaster~
